Covid-19 and lockdown has seen digital transformation speeding up rapidly in South Africa. One such transformation, which shall be in place for a fairly long time, will be that of live streaming and virtual events as social distancing becomes our new ‘normal’ until a vaccine or cure is found.
Mstarr Productions has put together a number of livestreaming solutions to enable businesses to continue planning their events and conferences in a virtual format…
But what exactly is live streaming and what does it entail?
Live streaming, in its simplest definition, is the broadcasting of live video to an audience over the internet. Unlike pre-recorded videos that can be cut and edited, live streaming is just that – live and uncensored – much like presenting in front of delegates at a traditional event or conference. The content can however be pre-recorded if preferred and show to the audience at a later stage.
Why use live streaming?
With the social distancing restrictions imposed by Government during the Covid-19 pandemic, it means events and conferences as we’ve traditionally known them, will not be able to take place even once we’ve reached level 1 of lockdown grading. Some companies may choose to cancel their upcoming events or postpone indefinitely until they can, but for those who have business objectives to achieve (and deadlines in which to achieve them), or for those who are making the decision to embrace virtual eventing as a new modus operandi, live streaming is a perfect solution.
With majority of employees and clients set up to work remotely during this period, the live stream can be scheduled at a time which suits attendees, bearing in mind the increased family responsibilities which lockdown has provided. An option of two way communication ensures continuous engagement, enabling you to keep their focus and enable them to participate. For those unable to attend live, a recording can be uploaded to your website or YouTube channels which can be viewed at their convenience.
With just yourself and a small technical team present, social distancing protocols can be adhered to, ensuring your business (and ours) abides by government regulations which is critical in a time when brand authenticity is of great significance and social media shaming is at a high.
Why should I use Mstarr’s Live Stream solutions?
To be honest, with technology and the number of online platforms available, anyone can live stream almost immediately – as simply as using a mobile phone and Facebook Live. The difference between DIY livestream and using the services of technical services professionals however is in the degree of professionalism. With both your, and your company or brand’s reputation on the line (literally!) it’s important that you engage with you audience in a manner in which they have become accustomed.
Household interruptions that have quickly become social media memes, busy or poorly lit backgrounds, inconsistent connectivity and unsteady hands providing audiences with a bout of motion sickness are just a few of the concerns about livestreaming solo.
The live stream solutions from Mstarr Productions includes a professional stage setup, much like you would expect at a traditional conference, complete with strategically placed LED screens to ensure brand exposure is maximised. The venue will be booked for your personal use for 2 or 3 hours (depending on the package selected) ensuring continuous, high speed connectivity and no disruptions. The streaming itself will be conducted by professionals, so you can focus on presenting the content while we ensure the angles, lighting, sound and production is of the highest standard.
How do I book?
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