An awards ceremony, in general, is a formal event during which trophies and acknowledgement are given to honour achievements. These maybe internal award ceremonies within companies, or industry-wide award ceremonies amongst companies in a particular field. They can be a stand-alone events, or part of a larger conference or summit, and are often gala or black-tie events.
Apart from word of mouth and PR surrounding the event, with the instant reach of social media, images and announcements from the event are distributed quickly – and far! Thus, it is in the company or brand’s best interest to ensure the event has the proverbial “wow-factor” and we’ve found 10 ways to do just that…
#1: Light the Way
One of the most visually effective elements of an event and, in particular, a stage set up is lighting. Great staging and set design is brought to life through effective lighting design and creates the ability to create suspense and drama for announcements – much like the set of Idols and other reality shows.
#2: Engage the crowd
Unfortunately in the age of mobile phones It’s easy to lose attendees attention, so it’s important to keep everyone — especially those not nominated — engaged throughout. Make use of selfie stations (click here to view Image Live photobooths), oversized balls bouncing throughout the crowd or even event trivia to keep guests engaging.
#3: Add a festival component
It doesn’t necessarily mean live music – think VIP seating pods, interactive dining options like food trucks and craft drinks or mixology stations.
#4: Try a new technology
Some dining experiences make use of virtual reality to add a whole additional dimension of engagement with guests. Explore VR opportunities which allow guests to engage through the use of personal mobile phones or consider unique methods of award announcements.
#5: Keep it clean
Whilst there may be a temptation to make the stage as lavish and decorated as possible, avoid muddying up the stage with competing colors, signage, or anything that could distract attendees from the purpose of why they’re there: to honour the winners. Use screens to keep the program accessible, and incorporate them in a way that grabs their eye and keeps it there.
#6: Shake It Up
If your awards ceremony is an annual event, or if you plan to make it so, make sure to change things up every year. Whether you change the location, categories, or theme, try to keep it fresh and engaging.
#7: Livestream the show
Livestreaming an awards ceremony can be an event in itself, and a way to get guests unable to attend involved. If your company has national reach you could livestream to each province who can host their own awards ceremony as opposed to the cost of everyone travelling to a centralised venue.
#8: Combine the awards show with another event
Whether it’s another event you plan to host or an established industry event, consider combining your awards ceremony with another occasion as a means to boost attendance rates.
#9: Invest in real trophies
Seems like a no-brainer but many companies try to change it up by providing alternate, more practical awards – whilst the thought may be noble, there is something satisfying about receiving a physical trophy for display.
#10: Roll out the red carpet — literally
Rent and roll out an actual red carpet to welcome all attendees or just the winners. It’s got old-world charm and still sets the scene for an evening of glamour and entertainment. Make use of the opportunity for social media exposure by ensuring your branding is visible.